Brand events as we knew them are a thing of the past. As scientific and technological advancements continue to accelerate, it is vital that we as agencies continue to evolve our model and address clients’ needs through a future-focused lens. The pandemic has seen global changes in how we connect and communicate, in our values and behavior; but we must continue to look even further ahead.
Hybrid formats are bringing new opportunities like larger audiences, but also highlighting challenges surrounding things like inclusivity and accessibility – there’s an increasingly international attendee pool, as well as a more engaged disabled audience, who now feel more comfortable attending remotely. Much of the world doesn’t want things to return to how they used to be, they want a new and improved way of life. A more socially conscientious society.