Storytelling & emotional connection to break through the noise
Hybrid is here to stay… and so is a very crowded digital space. There’s now an abundance of choice for audiences with a huge increase in easily accessible digital experiences. That means more content and also more visibility on a wider array of brand experiences than ever before. Good news and bad news for brands: Think of it as the never-ending scroll to stream something on tv – lots of easily accessible options, however not necessarily quality. There’s greater opportunity to reach people, but also greater opportunity to get lost in the noise.