1. Earth Definition: The New Standard in Streaming
Streaming high definition (HD) videos on your phone generates approximately 4x more emissions than standard definition.
Determined to raise awareness of this silent issue, Earthday.org and creative agency Hjaltelin Stahl (part of Accenture Interactive) have devised a campaign that shows how video streaming contributes to global carbon emissions. It encourages people to stream using standard definition, which it calls ‘Earth Definition‘.