Best B2B Campaign Finalist at 2023 Chief Marketer Pro Awards

FIRST is pleased to announce that we have received an Honorable Mention as Finalists for Best B2B Campaign in Chief Marketer’s 2023 Pro Awards for our work with Swift.

In 2022, at the financial and professional services industry’s primary thought-leadership event, FIRST helped welcome back the Sibos community in-person for the first time since 2019. Not just that, but we also helped make it the most sustainable and content-rich Sibos in its history. And all in the space of just 6 months(!) – from planning, creative strategy, production and content and speaker management, this was a world wind project that we won’t forget in a hurry!

The Pro Awards recognize the most outstanding campaigns in promotional marketing and experiential events, with entries that embrace creativity and dedication that proves how invaluable promotional marketing is to the success of campaign goals.

“This year’s winners demonstrate promotional marketing’s evolution and innovation, which continues to deliver exceptional campaign results for some of the world’s top brands,” says Kaylee Hultgren, Content Director at Chief Marketer. “Through combining tried-and-true tactics like contests and sampling with newer trends, from sonic branding to gamification to metaverse marketing, these impressive campaigns are shining examples of promotional marketing’s ability to drive demand amid an increasingly fragmented marketplace.”

Sibos, Amsterdam, brought together over 10,000 participants (50% more than originally anticipated) in-person and virtually through our 250+ hours of live-streamed and on-demand content. With responsibility for the design, build and management of the 3 main conference stages and additional subject-focused stages, FIRST utilized its strong network of suppliers and global teams to build an engaging and, importantly, ethical and sustainable hybrid experience. Our dedicated Media Services team provided support to over 220 exhibitors in creatively capturing their Sibos journey and our team of over 400 local support staff and dedicated Speaker Services team who provided relaxation spaces and on-site rehearsal and creative content support to over 550 acclaimed industry thought-leaders.

Take a look at what made Sibos, Amsterdam so award-winningly brilliant.