LG SIGNATURE Gallery

A high-end art gallery inspired week-long activation.
LOCATION

Rockefeller Center, New York

ATTENDEES

1,600 Per Day

CATEGORY

Product Launch

Overview

FIRST designed a larger-than-life, four-sided custom structure from LED panels, to represent the “ideal home.” The installation gave the illusion of transparency by casting live footage of Rockefeller center directly onto the sides.

The interior was an interactive, modern gallery featuring LG SIGNATURE products and a confessional booth. A star-studded opening night press launch with celebrity ambassadors Savion Glover, Dominique Crenn, Philip Lim, and Caio Fonseca, was followed by a week-long public showcase and a Today Show feature with Al Roker.

HIGHLIGHTS

1,600+ Daily visitors

7-Day Experience in Rockefeller Center

Cali Bound FIRST took the Gallery on the road to Santa Monica, CA

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