FIONA | FIRST Innovation & AI
Maximize the impact of every experience with data and AI.
Turn insights, forecasting, and expertise into better decisions, stronger performance, and measurable impact across your event and marketing programs.
What is FIONA?
A dedicated team delivering expertise across data, analytics, and AI.
FIONA, FIRST Innovation & AI, is the dedicated Data & AI team and centralized hub at FIRST for AI execution, data, and analytics.
With FIONA, you gain the tools, intelligence, and scalable solutions to make smarter decisions, uncover stronger insights, accelerate innovation, and create more engaging events and brand experiences.
Your Strategic Advantage
Bring clarity to the decisions that drive your program.
FIONA focuses on the areas where you need to drive results and improve visibility, from capacity, staffing, and vendor spend to performance, live activity, audience engagement, and post-event sentiment.
We help you and your teams show impact, make decisions, and measure ROI by turning disconnected reporting into a governed source of truth across partners and systems.
Bring performance data together across partners and systems, rather than relying on scattered spreadsheets and fragmented reports.
Create a clearer view of capacity, utilization, staffing, workload, and vendor spend to support better-informed decisions.
Bring greater clarity to attendee behavior, engagement, and sentiment to understand what resonates, improve the experience in real time, and shape stronger future programs.
Measure performance and outcomes across the full partner roster, with live intelligence during the program and post-event analysis afterward.
Unlocking ROI
FIONA brings intelligence into your event programs.
From planning and resourcing to live insights and long-term analytics capabilities, FIONA informs the planning, execution, and measurement to get the most from your brand experience programs.
Plan with Intelligence
Team and Resource Intelligence
Capacity planning and utilization forecasting for the teams behind your programs, so staffing and workload decisions are based on data, not guesswork.
Vendor and Spend Intelligence
A clear, consolidated view of where your marketing and event budget is going across every vendor relationship, with benchmarks to show what is working.
Measure What Matters
Independent Performance Measurement
Objective measurement of program ROI and outcomes across your full partner roster, providing a neutral read that is not tied to any single vendor’s results.
Real-time Event Intelligence
Live dashboards and AI-generated insight during activations and launches, so you and your team can see and act on what is happening as it happens.
Build Lasting Capability
Unified Data Foundation
One governed source of truth for performance data across every partner and system, replacing scattered spreadsheets and disconnected reporting.
Embedded Data & AI Talent
Specialists embedded directly with your team to build, run, and evolve your analytics and AI capability from the inside.
“The events and experiential industry is entering a major transformation driven by data, AI, and intelligence platforms, and FIRST is built to lead it”.
– Bob Bress, Head of Data & AI, FIRST
Partnering for Impact
Start where you are. Scale where it matters.
Whether you need support for a single event or a long-term partnership, FIONA can meet you where you are and scale with your needs.
