CHALLENGE
Launch the new Montblanc StarWalker line of writing instruments.
Launch the new Montblanc StarWalker line of writing instruments.
To launch the StarWalker, which took inspiration from the achievements of space travel, FIRST created an event that tied to space travel and designed an exclusive space-themed experience that was catered to influencers and VIPs.
FIRST sourced the Lone Star Museum venue to fully immerse guests in the space theme and create a memorable environment for Montblanc to launch the StarWalker collection. To enhance the experience, FIRST designed and provided audiovisual guidance for a 360-degree dome set up, full of space-inspired elements such as space artifacts on loan from NASA for guests to enjoy and explore and a photo op creating the illusion of zero gravity.
We designed and executed an immersive experience for 150 international guests, including VIPs, celebrities, and journalists, to live the emotional journey of seeing Earth from space and equate that feeling to the reveal of Montblanc’s new StarWalker product.
To extend the event’s reach, VIP attendees amplified their event on their own channels, including host Hugh Jackman, astronaut Leroy Chiao, and celebs Diane Kruger, Winnie Harlow, and Charles Melton.
360° Dome Immersive Dome Experience
Millions Reached Through Strategic Influencers & Coverage From Luxury Magazines Including The CEO Magazine, Forbes, and CollectSpace
Zero Gravity Photo Op Creating The Illusion of Flying in Space
