The New York Times New Rules Summit

An intimate environment for decision-makers to discuss inclusive cultures that empower women to succeed.

1Hotel Brooklyn Bridge, Brooklyn




Thought Leadership Conference


Held at the 1Hotel Brooklyn Bridge, FIRST designed scenic and environmental elements to complement the unique style of the 1Hotel to showcase speakers and content. The space encouraged a sense of connection between guests and the Summit’s panel discussions, keynotes, and breakout sessions.

Guest speakers featured Melinda Gates, America Ferrera, Jamie Dimon, Cecile Richards, and Prime Minister of NZ, Jacinda Ardern, who spoke candidly about women in the workplace. A photo-op with the famous Fearless Girl statue was just one of the ways thematic sponsorships were brought to life.


9-Page Article Content was featured in a 9-page special section of The
New York Times Newspaper.

100K Live Streams Highest number of NYT streams for one event, reaching over 100K views.

Award Winning Runner Up in Event Marketer Hidden Gems Award for Best VIP Event (Under 1,000 Attendees)


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