Through creative experience design and thoughtful planning, FIRST produced a space that encouraged a sense of connection between guests and the Summit’s panel discussions, keynotes, and breakout sessions.
To make the room feel inclusive and cohesive, FIRST designed a stage set fit for the aesthetics of the 1Hotel, while bringing content to the audience in a non-disruptive fashion. The dark wooden structure consisted of (7) 46-inch screens and (3) 80-inch screens on each side, allowing for content to span past the stage length. The screens worked well for the video reels to shine in between speakers, while having a backdrop that blended into the environment for the sessions.
Guest speakers featured Melinda Gates, America Ferrera, Jamie Dimon, Cecile Richards, and Prime Minister of NZ Jacinda Ardern, who spoke candidly about women in the workplace.
Smaller workshops were created to extend the speaker sessions into smaller groups so guests could partake in the conversation and network with each other on topics they found interesting.
The iconic Fearless Girl statue was brought in for guests to strike a power pose in a unique photo-op. The statue is a NYC staple for women in the workplace, standing proudly in New York’s financial district.