CHALLENGE
Reimagine the century-long Northwell Health Foundation Constellation Gala, into an intimate virtual gathering, celebrating healthcare heroes and New York City communities.
Reimagine the century-long Northwell Health Foundation Constellation Gala, into an intimate virtual gathering, celebrating healthcare heroes and New York City communities.
To elevate the audience and the connection, we developed a format which interspersed content with performances through short segments in order to have viewers engaged through the highly emotional story arc.
FIRST strategically provided and executed the full concept, with a fresh perspective in television quality and the expertise in the latest broadcast technology.
The inspiring evening honored and celebrated New York City communities and the healthcare heroes of the Northwell Health hospital system.
FIRST creatively directed the program, scripted on-camera talent, established video footage, edited all video segments, and designed the staging of the rooftop location at Lenox Hill Hospital. We managed the virtual platform for the livestream, creating a seamless experience for attendees to enjoy the event online.
The program featured special performances from award-winning actress, singer and songwriter Cynthia Erivo, Travis Wall and headliner Harry Connick, Jr to create excitement and tie back to the New York City theme.
