Netflix ‘The Witcher’ Launch
Ayala Malls Manila Bay, Philippines
FIRST provided end-to-end event management for the Manila launch which was designed to generate engagement amongst fans, journalists and influencers, and provide attendees with face-to-face interaction with the stars. As a result of the pre-event excitement, thousands of fans began queuing outside Ayala Malls from the night before until the event started. The experience featured a press conference with actor Henry Cavill and showrunner Lauren Schmidt Hissrich, exclusive attendees giveaways, a big-screen sneak peek of the series, red carpet entertainment from dancers and swordsmen to immerse the audience in scenes from The Witcher, plus super fan meet and greets with the show’s stars.
#1 Netflix series in the UK & the Philippines in 2019
Cumulative YouTube video views
130+ Articles published online
2.5K+ Uses of the hashtag #TheWitcherInManila