-1- Don’t Be An Island
Communication, collaboration and education is key.
It’s undeniable that 2023 has seen a significant increase in the investment in sustainable futures. However, the sentiment is felt at the many industry discussions FIRST has been a part of, that, as an industry, the amount of conversation on the topic outweighs the rate of meaningful change and positive impact.
“What the industry is doing and saying has been the same for quite some time. How can we really start to bring new ideas and positive change to the global event landscape? No singular client or agency can do this, it needs to be a conversation we have as a group.”
-2- Don’t Return To ‘Normal’
Embrace the new ways of working, communicating and connecting.
Coming out of the pandemic with a burning desire for connection, the industry has been very quick to put people on planes and get them to events again. This is really one of the biggest areas of impact for the industry.
“We have to embrace hybrid the way that we thought we would after delivering only virtual events during the pandemic. We need to start questioning again the importance of really bringing people together. Yes, we need to understand the potential economic risk or gain but in doing nothing, the negative impact is tremendous.”
-3- Don’t Stop Questioning
Get comfortable with asking ‘why are we doing this’ and ‘how can we do this better’ at the start, middle and end.
Whether you’re thinking about next year’s event marketing plan, in the process of delivering an experiential activation or reflecting on a year of brand experiences, it can not be stressed enough the importance of a robust strategy if you have any hopes of achieving meaningful ESG goals. Sustainability must be part of every conversation with clients, suppliers and
“Sustainability must be a part of every conversation with clients, suppliers and in our own agency teams. It can not be the final agenda item that becomes the first to be overlooked when time is precious. It should be leading the agenda and every conversation feeling into it.”