FIRST Wins Best Agency & Best Use of Production at micebook V Awards

FIRST has won Best Agency and Best Use of Production at the inaugural micebook V Awards 2021!

FIRST took home one of the most acclaimed awards of the evening: Best Agency (more than 40 employees).

“FIRST was not immune to the challenges of 2020: but saw it as an opportunity. The agency redefined itself with five key expanded offerings and a refreshed brand identity. With renewed focus, FIRST delivered conferences, training and seminars, networking events, fundraisers, meetings, roadshows, awards ceremonies, and press events; in virtual and hybrid settings – over 9,000 virtual events were executed in 2020 alone.” You can read more from the judges and highlights from our winning entries here.

First Agency wins best agency and best use of production

FIRST also took home the award for Best Use of Production for our collaboration with Univision on their annual Upfront which, in 2020, FIRST took virtual for the first time. FIRST provided enhanced production services, speaker coaching and content consultation, while supporting the full campaign lifecycle from concepting through to execution. Highlights included a month-long digital engagement campaign full of celebrity performances from the likes of Pitbull; appearances and keynotes from industry leaders; live audience Q&As; and an exclusive, live press event.

The Virtual Upfront put Univision on track to beat market sales expectation, welcomed 100% increase in attendance vs 2019 with over 2,500 tuning in live, exceeded 3,900 online impressions, reached over 3,200 views, and gained major press traction with positive media in Forbes, Variety and Adweek, to name a few.

The V Awards recognise the best in class across virtual and hybrid events and is first and foremost a celebration of the events and brand experience industry. As such, micebook called on FIRST to produce a video that not only would open the inaugural awards ceremony at the brand-new event space at the Nobu London Portman, but that would unite event professionals in a moment of reflection and celebration of the events industry and its tenacity over the past 18 months.


Chetan Shah, micebook CEO and founder said: “It was an emotional night and one filled with optimism for the recovery of our sector.”

Get in touch to learn more about how FIRST can help you deliver creative and engaging live, virtual and hybrid brand experiences.


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