FIRST Honored in Event Marketers 2021 Top 100 It List

We’re thrilled to be recognized once again on Event Marketer’s Top 100 It List: the guide to the best agencies in the event and brand experience industry.

FIRST has been telling brand stories for 25 years and is proudly still independently owned and run. We create and execute award-winning brand experiences for our clients across the globe.

How? We do it with: with over 540 employees; across 26 cities; with 5 international hubs.

This has allowed us to collaborate with over 130 brands and deliver 9,000+ experiences globally, just in the last year alone! And given the year that just was, we’re thrilled to share that this figure is UP from the 5,000+ events and roadshows we produced pre-pandemic.

We are a diverse, proud, passionate, collective. We bring together brands and people with creative, connected experiences. We shape the ideas that inspire action.

We are FIRST: A Global Brand Experience Agency.

Top 100 (2021) IT List logo

2020 challenged us all to look within at who we are and who we want to be. 

After a year of transition for our industry and for many of our clients, and with our people at the forefront of our mind, we shared a reimagined FIRST. We started 2021 adding another chapter to our story and refining who we are at our core, refreshing our brand identity and relaunching 5 key expanded offerings: Content, Creative, Digital Technology, Management & Delivery, and Data & Insights. To support our revitalized business proposition, not only did we introduce key new roles to the FIRST family, but we also created whole new departments to further our rate of growth; support existing teams, and invest in innovative ways of thinking. Through this transformation, our clients continue to trust us to deliver excellence, innovation and, perhaps most importantly, guidance.

IT List top 100 (2021)

Living Our Values

Excellence isn’t married to execution, it resides within partnership, learning, and growth. As with live events, FIRST isn’t creating the benchmark for global brand experiences, we are defining the gold standard. To do this, we always strive to uphold our values: A.C.E.I.T.


AMBITION: Over 9,000 virtual events executed in the past year alone.

CREATIVITY: Reimagining decades-long recurring in-person events to the 21st century, through the lens of broadcast quality.

EXCELLENCE: Holding the hands of clients, old and new, through this new era, ensuring that they thrive and communicate their message effectively.

INTEGRITY: Putting our hearts and passion into each of the 9,000+ events, knowing that we could make things better for someone during a difficult time.

TEAMWORK: While FIRST operated in providing a virtual aspect to events, it took our leadership, our collective tenacity, and every team member’s innate desire to learn, grow and pivot fast, to deliver excellence.


Here’s to the next 25…

From our 25 years of expertise, the continued trust of our clients and the strength of our global teams, 2021 has seen us boldly and seamlessly execute the seemingly impossible just 12 months ago: We guided one of our largest clients back to the world of in-person meeting with the biggest events in New York’s Battery Park Conservancy’s history to celebrate their Return To Office; over the course of 5 weeks we took over 165 delegates on an in-person, covid-free incentives trip to Croatia; and we have taken to the global, virtual stage as trusted industry thought leaders to blaze a trail of best practice for the ‘phygital world’ and share our insights to help guide others… to name but a few highlights!

First Agency 25 years in business

Get in touch to learn more about how FIRST can help you deliver creative and engaging live, virtual and hybrid brand experiences.