FIRST Hybrid Philosophies
As a brand experience agency, FIRST defines hybrid events as simple as decentralized audiences receiving content from different channels. We spoke to Michael Reese, SVP, Creative, who sheds light on our five hybrid best practices.
#1. Challenge the norm: Think differently about attendee engagement, whether they are live in the room, virtual, or viewing content on-demand.
#2. Go back to the basics: Start with the goals and make sure teams are focused and rallying around those goals.
#3. Maximize the experience: Audiences want choices in how they engage with content. Whether we’re asking audiences to travel and be in-person, or asking them to view it at home in real-time or watch it on-demand later, each delivery method needs to be intentional, engaging, and fulfilling.
#4 Rethink the budgets: If we’re aligned on the priorities, we can point spend to maximize the experience. In-person and broadcast budgets will adjust based on event goals.
#5. Don’t assume it’s a hybrid event at all: A hybrid event is not sticking a camera in the back of a room. Some messages are better delivered by well-produced, shorter snippets of on-demand video content while other times it’s all about in-person networking