WHY ARE LIVE EVENTS SO IMPORTANT?
As humans, we need physical connection. It’s in our innate nature to be with others. As brands, connecting with audiences in a live setting builds trust and loyalty in a world where these are increasingly difficult to earn through screens alone. Eye contact, handshakes, face-to-face conversations circa 2019; nothing has the power quite like getting together with like-minds, old mates, and new friends.
Live events, how we’ve missed you.