FIRST strengthens the leadership team to drive corporate governance and strategic initiatives.

London, England, Wednesday 8th November 2023 – FIRST, a leading global brand experience agency, has announced the appointment of Wendy MacDonald as Chief of Staff.

With over 20 years of global experience, MacDonald will utilize her expertise to focus on corporate governance while working to shape strategic initiatives and streamline internal processes at FIRST. This newly created role underscores the agency’s commitment to enhancing its organizational efficiency and strategic capabilities with a continued focus on sustainable business practices.

I am thrilled to welcome Wendy into her new role as Chief of Staff at FIRST. After a period of growth and change, we’re excited to have her on board and look forward to harnessing her talents to innovate how we operate as a business and further propel us forward,” said Barry Richards, President, FIRST. 

“This is an exciting opportunity to shape the future of FIRST and drive innovation by redesigning how we approach and implement strategy and internal processes. I’m eager to lead this transformative effort and take FIRST to new heights,”  added MacDonald. 

MacDonald came to FIRST in 2018 in a consultancy role. Before joining FIRST, she held key leadership positions including, Vice President at American Express, where she managed an international team responsible for partner launches in EMEA and served as AMEX Relationship Director for Brighton and Hove Albion Football Club.