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Event Marketer Special Report Covers AOL Future Front

Event Marketer released a special report on “The 2016 Experience Design & Technology Awards,” which recognizes the best use of design and technology in experiential marketing.  The report shares a write-up of the AOL Future Front, which was awarded Silver recognition for the ‘Best Experience Entrance’ category:

AOL’s Future Front commanded attention on the first day of Advertising Week by going big—really big. To highlight its acquisition by Verizon while illustrating how the brand is uniquely positioned to mobilize data and content for the future, AOL supersized its messaging by giving attendees tunnel vision.

The brand welcomed attendees to the Future Front through its Immersion Tunnel—a 10-foot by 30-foot room within a room that enveloped the elite brand, agency, media, and tech leaders in attendance in an unforgettable technology experience within minutes of arriving at the event.

 

Upon entering the tunnel, which could hold up to 75 people, attendees encountered a series of nine-millimeter LED panels that were designed to form the enclosed space. Surrounded by the screens, both overhead and on side walls, participants were immersed in 60 seconds of video content including voiceovers, music, imagery, and “Mobilization of the Future” messaging. The pace of the experience then quickened for a 20-second finale. At the conclusion, a curtain opened and attendees discovered that they had been transported to the central event space.

In the end, the Immersion Tunnel wasn’t just an engaging, shareable experience; it was a big, bold way to show—not tell—the power of mobile and its ability to transform the world of advertising.

starry night screens with crowd
AOL Future Front 2015

As a result, 7,500-plus oaths were made across 20 agency activations in the cities, 5,500-plus gifts were distributed and the in-office activations resulted in more than nine million impressions.

During this period Oath set its sights on internal unification as well, producing simultaneous events for employees at 55 global office locations from Tai Pei to San Francisco on June 29. The events, ranging in size from 50 to 1,500 employees, offered happy hours, full-fledged parties with performances and photo booths, and Oath-branded activities. Some 9,600 employees engaged in the experiences across 17 countries.

Read the full article here.

Oath whiteboard writer

Read the full Special Report from Event Marketer here.

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