As experiential events evolve, so do the technologies incorporated into them.
Now more than ever, the pressure is on to create highly curated, impactful, personal experiences for our target attendees. An all-encompassing event needs to resonate and inspire audiences at every touchpoint, in an authentic way, in order to make a lasting impression. Technology is a common medium that, when employed right, helps bridge the gap between content and the attendee to make that experience a memorable one. To that end, it is critical to ensure the type of technology makes sense for the setting and is threaded seamlessly throughout. One top trend FIRST is seeing and implementing often in a variety of events types, is the concept of crossover activations: technology that incorporates different art, digital, audio, visual, and physical layers to it.