The ‘Festivalization’ of B-to-B Events: AOL’s Tips for Festivalizing
Thanks to the popularity of music and film festivals, consumer expectations for all kinds of events have changed. In this session, you’ll learn how to effectively blur the lines between your brand’s b-to-b objectives and the b-to-c-style experiences attendees today crave. See how AOL disrupted expectations and “festivalized” its annual NewFront event into the open streets of New York City, and how the approach helped them generate 17 percent more social buzz than the 2016 NBA All-Star Game. Get practical tips on how to apply festival strategies to your b-to-b portfolio, and how you can inspire your creative teams and upper management to embrace the value of a festivalized experience.
Charlie Eder, Director of Events, AOL
Adam Suellentrop, VP-Client Services, FIRST
Be sure to join Charlie and Adam’s session if you are attending EMS 2017. Learn more here.