Insights

The ‘Festivalization’ of B-to-B Events: AOL’s Tips for Festivalizing

Experiential Marketing Summit 2017 will be attended by more than 2,000 marketers, and delivers the most mission-critical trends and best practices. The 2017 conference will be held in Chicago, IL at McCormick Place from May 3-5. Charlie Eder, Director of Events at AOL and Adam Suellentrop, VP, Client Services at FIRST will speak on the festivalization of B-to-B events:

 

The ‘Festivalization’ of B-to-B Events: AOL’s Tips for Festivalizing

Thanks to the popularity of music and film festivals, consumer expectations for all kinds of events have changed. In this session, you’ll learn how to effectively blur the lines between your brand’s b-to-b objectives and the b-to-c-style experiences attendees today crave. See how AOL disrupted expectations and “festivalized” its annual NewFront event into the open streets of New York City, and how the approach helped them generate 17 percent more social buzz than the 2016 NBA All-Star Game. Get practical tips on how to apply festival strategies to your b-to-b portfolio, and how you can inspire your creative teams and upper management to embrace the value of a festivalized experience.

Presented By:

Charlie Eder, Director of Events, AOL
Adam Suellentrop, VP-Client Services, FIRST

Be sure to join Charlie and Adam’s session if you are attending EMS 2017. Learn more here.