Univision Upfront

A 5-story, immersive journey showcasing 30+ brands.

Spring Studios, New York




Media Upfront


When Univision decided to change their annual Upfront from a traditional presentation to a full-on interactive brand experience they turned to FIRST to create Culture Unbound.

We conceived, designed, and produced a multi-day event, bringing their verticals of News, Entertainment, Music, and Sports to life through creative and engaging activations, case studies, showcases, and technology.


Headliners 3 performances by Natti
Natasha, Daddy Yankee,
& DJ Khaled

20+ Brands 20+ brands brought to life

29K sq. ft. Featuring 10+ activations

UP NEXTLG The Art of the Pixel Gala

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