Spring Studios, New York
When Univision decided to change their annual Upfront from a traditional presentation to a full-on interactive brand experience they turned to FIRST to create Culture Unbound.
We conceived, designed, and produced a multi-day event, bringing their verticals of News, Entertainment, Music, and Sports to life through creative and engaging activations, case studies, showcases, and technology.
3 performances by Natti
Natasha, Daddy Yankee,
& DJ Khaled
20+ Brands 20+ brands brought to life
29K sq. ft.
Featuring 10+ activations