Samsung Galaxy
S4 Mobile Device Launch


Launch Samsung’s Galaxy S4 to over 5,000 press and VIP attendees for a truly unique ‘Broadway inspired’ experience.


To maximize audience reach, our experiential technology expertise came into play to livestream the event around the world and to a viewing area in Times Square. Given the high-stakes nature of the consumer electronic product launch, FIRST provided a dedicated team in partnership with Tully Creative, Thomson Reuters, and Akamai to ensure the technology worked, and content was distributed and delivered flawlessly.


The livestream reached over 1 million viewers

2,000+ spectators in Times Square

Over 500,000 simultaneous viewers, with an additional livestream in China, adding 100,000-200,000 views

The next galaxy is here advertisements for launch
Samsung Galaxy S4 launch at Music Hall Radio City