Samsung Galaxy S4 Mobile Device Launch

A mobile device product launch at Radio City Music Hall in New York City, livestreamed to over 1 million viewers.
DELIVERY

Livestream

VIEWERS

1 million

CATEGORY

Product Launch

Overview

The Samsung Galaxy S4 launch brought over 5,000 press and VIP attendees for a truly unique ‘Broadway inspired’ experience. To maximize audience reach, the event was livestreamed around the world, and to a viewing area in Times Square. Given the high-stakes nature of the consumer electronic product launch, FIRST provided a dedicated team in partnership with Tully Creative, Thomson Reuters, and Akamai to ensure the technology worked, and content was distributed and delivered flawlessly. Ultimately the livestream reached over 1 million viewers, and an additional 2,000+ spectators in Times Square. We had over 500,000 simultaneous viewers, with an additional livestream in China, adding 100,000-200,000 views.

HIGHLIGHTS

1 Million Livestream viewers

500,000 Simultaneous viewers

2,000 Spectators in Times Square

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