Univision Upfront 2019

A wonderland of brands and data insights featuring Univision’s verticals of Music, Entertainment, Sports, & News.
LOCATION

Center 415, NYC

ATTENDEES

1,500

CATEGORY

Media Upfront

Overview

We teamed up with Univision again this year to deliver a cycle of media presentations and interactive experiences, all designed to immerse guests in Univision’s programming. Once in the main presentation space, guests were wowed by what was at first the venue’s biggest challenge: obstructive pillars. The structural columns were covered in LED and mirrored materials to expand and reflect video surfaces, surrounding guests in the powerful content no matter where they sat. Wayfinding graphics guided attendees to explore the content experiences including a slow-motion confetti photobooth, a soccer skills challenge, karaoke booths, and a mermaid-sequined stage for salsa dancers.

HIGHLIGHTS

50+ Products, channels, and new shows highlighted

15+ Experiences over 2 floors

1,000+ Square footage of floor graphics, alone

Award Winning Bronze Award in Event Marketer Experience Design & Technology Best Stage Experience Category.

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