Univision Upfront 2019
Center 415, NYC
We teamed up with Univision again this year to deliver a cycle of presentations and interactive experiences, all designed to immerse guests in Univision’s programming. Once in the main presentation space, guests were wowed by what was at first the venue’s biggest challenge: obstructive pillars. The structural columns were covered in LED and mirrored materials to expand and reflect video surfaces, surrounding guests in the powerful content no matter where they sat. Wayfinding graphics guided attendees to explore the content experiences including a slow-motion confetti photobooth, a soccer skills challenge, karaoke booths, and a mermaid-sequined stage for salsa dancers.
50+ Products, channels, and new shows highlighted
15+ Experiences over 2 floors
1,000+ Square footage of floor graphics, alone
Award Winning Bronze Award in Event Marketer Experience Design & Technology Best Stage Experience Category.