Shopify Unite 2022


Produce Shopify’s flagship developer experience, Unite 2022 and deliver three, 2-day events for developers to gather together, learn about opportunities on Shopify and network after the absence of live events for such a long period.

Shopify Unite 2022


With deep relationships and experience within the tech space, FIRST understands Shopify’s audience and challenges, making it easy to step in and bring these highly anticipated events back live, gathering this passionate community together after 3 years.


Welcome Shopify’s developer community to a seamless, safe, active, lively experience where Shopify could share how developers around the world are making commerce better for everyone.

  • 3 immersive events in 3 continents – all within 2 months
  • Locations & venues were selected to allow attendees the space to connect with the content and each other safely
    • London: Tobacco Dock
    • Toronto: Evergreen Brickworks
    • Melbourne: The Timber Yard
  • Evolved the Unite visual identity, developing a design template and creating a tech-forward environment to reflect Shopify for:
    • Sizzle reels for each city
    • Mainstage, breakout sessions, exhibitor areas
    • Lounges provided unique areas for networking and working
  • Registration areas facilitated easy flow upon arrival
Shopify Unite 2022
Shopify Unite 2022 - Presenter


3 successfully produced events in 3 separate countries.

350+ attendees per event.

5k views for sizzle reels.

5 months lead time.

Sustainable food & beverage using recyclable materials and foliage was donated to team members to replant at home

Overwhelming positive responses from attendees and clients:

Had a great couple of days in London for @Shopify Unite 2022! Met amazing people and gathered a lot of new knowledge and insights. Thanks a lot to everyone at @ShopifyDevs @ShopifyPatners for organizing & orchestrating such an incredible community-driven event!”
– A Unite 2022 London Attendee on Twitter

“It was a pleasure working with FIRST on the Shopify Unite 2022 series. Despite the tight timelines and complexity of a roadshow event, FIRST helped bring to life a well-executed experience for all attendees. It was a great first step back into in-person events after Unite’s 3-year hiatus. The FIRST team showed such professionalism on site and brought energy and genuine excitement to a really challenging project. We look forward to being able to work with them again in the near future!”
– Maxine Patenaude, Senior Developer Program Manager and Community & Events Lead

Won silver for Best Multi Market B2B Event at the 2023 Event Marketer Ex Awards.

Won bronze for Best Roadshow at the 2023 Eventex Awards.

Won bronze for Best Roadshow at the 2023 Event Marketer Hidden Gem Awards

Finalist for Best Conference at the 2023 Micebook Awards

Shopify Unite 2022

See how FIRST helps brands around the world tell stories through events and experiences – Case Studies