Montblanc StarWalker Launch

Bringing to life the luxury brand’s vision of paying tribute to the achievements of space travel, while launching their new line of writing instruments.
LOCATION

Lone Star Museum, Houston, TX

ATTENDEES

150

CATEGORY

Product Launch

Overview

150 international guests including VIPs, celebrities, and journalists, joined at the Lone Star Museum for an immersive experience to live the emotional journey of seeing Earth from space and equate that feeling to the reveal of Montblanc’s new StarWalker product. FIRST and Montblanc engaged guests via an immersive 360 degree dome experience, artifacts on loan from NASA for guests to enjoy and explore, and a photo op creating the illusion of zero gravity. VIP attendees included host Hugh Jackman, and influencers Astronaut Leroy Chiao, Diane Kruger, Winnie Harlow, and Charles Melton.

HIGHLIGHTS

360° Dome Immersive Dome Experience

Millions Reached Through strategic influencers and coverage from luxury magazines including The CEO Magazine, Forbes and CollectSPACE.

Zero Gravity A photo op creating the illusion of zero gravity

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