Montblanc
StarWalker Launch

CHALLENGE

Launch Montblanc’s new line of writing instruments, StarWalker.

APPROACH

To launch the StarWalker, which took inspiration from the achievements of space travel, FIRST created an event that tied to space travel and designed an exclusive space-themed experience that was catered to influencers and VIPs.

FIRST sourced the Lone Star Museum venue to fully immerse guests in the space theme and create a memorable environment for Montblanc to launch the StarWalker collection. To enhance the experience, FIRST designed and provided audiovisual guidance for a 360 degree dome set up, full of space-inspired elements such as space artifacts on loan from NASA for guests to enjoy and explore, and a photo op creating the illusion of zero gravity.

SOLUTION

We designed and executed an immersive experience for 150 international guests including VIPs, celebrities, and journalists, to live the emotional journey of seeing Earth from space and equate that feeling to the reveal of Montblanc’s new StarWalker product.

To extend the reach of the event, VIP attendees amplified their event on their own channels including host Hugh Jackman, astronaut Leroy Chiao, and celebs Diane Kruger, Winnie Harlow, and Charles Melton.

HIGHLIGHTS

360° Dome Immersive Dome Experience

Millions Reached Through Strategic Influencers & Coverage From Luxury Magazines Including The CEO Magazine, Forbes, and CollectSpace

Zero Gravity Photo Op Creating The Illusion of Flying in Space