Montblanc StarWalker Launch
Lone Star Museum, Houston, TX
150 international guests including VIPs, celebrities, and journalists, joined at the Lone Star Museum for an immersive experience to live the emotional journey of seeing Earth from space and equate that feeling to the reveal of Montblanc’s new StarWalker product. FIRST and Montblanc engaged guests via an immersive 360 degree dome experience, artifacts on loan from NASA for guests to enjoy and explore, and a photo op creating the illusion of zero gravity. VIP attendees included host Hugh Jackman, and influencers Astronaut Leroy Chiao, Diane Kruger, Winnie Harlow, and Charles Melton.
360° Dome Immersive Dome Experience
Millions Reached Through strategic influencers and coverage from luxury magazines including The CEO Magazine, Forbes and CollectSPACE.
Zero Gravity A photo op creating the illusion of zero gravity