NewFronts gather potential advertisers and industry press for a sneak peek at upcoming content and advertising opportunities for digital media providers like Oath.
To support their ultimate objective to sell more advertising across vertical video, cross-brand integration, and other video partnerships, Oath’s NewFront event had to:
Engage the attendee base of clients, partners, employees, and executives and get them excited about Oath’s momentum and vision: to be the best partner in the world at telling stories on mobile.
Get more of the “right” eyeballs on content and advertising opportunities during a competitive week, with a refreshed approach to the NewFronts.
Showcase that Oath is investing in the major verticals in unique ways: SPORTS, FINANCE, NEWS, & ENTERTAINMENT