Oath NewFront

A raw pier transformed into a fully immersive, multi-brand experience.
LOCATION

Pier 26, New York

ATTENDEES

1,500

CATEGORY

NewFront

Overview

FIRST created an unconventional celebration for Oath’s suite of brands that was equal parts street festival, music concert, and college pep rally, under the theme of Uprising.

The outdoor experience featured a 20-foot DJ tower, multiple non-traditional stages, custom choreographed “takeover moments” performed right within the crowd, and an impromptu concert from host, Jamie Foxx, and DJ Irie.

HIGHLIGHTS

610M Impressions and
Social Posts

DJ Tower The DJ booth towered the audience at 20 ft.

70+ Featured Articles

Award Winning Winner for Event Marketer's Hidden Gems Award for Best Event Reimagination (1,000-5,000 Attendees)

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