Pier 26, New York
FIRST created an unconventional celebration for Oath’s suite of brands that was equal parts street festival, music concert, and college pep rally, under the theme of Uprising.
The outdoor experience featured a 20-foot DJ tower, multiple non-traditional stages, custom choreographed “takeover moments” performed right within the crowd, and an impromptu concert from host, Jamie Foxx, and DJ Irie.
DJ Tower The DJ booth towered the audience at 20 ft.
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Award Winning Winner for Event Marketer's Hidden Gems Award for Best Event Reimagination (1,000-5,000 Attendees)