Northwell Health Constellation Gala

An at-home experience with hits of entertainment to celebrate healthcare heroes.





Virtual Gala


FIRST partnered with Northwell Health Foundation to reimagine the century-long Constellation Gala into an intimate virtual gathering. The inspiring evening honored and celebrated New York City communities and the healthcare heroes of the Northwell Health hospital system. FIRST was tasked with strategically providing and executing the full concept with a fresh perspective in television quality. To do so, we developed a format which interspersed content with performances through short segments in order to have viewers engaged through the highly emotional story arc. The program featured special performances from award-winning actress, singer and songwriter Cynthia Erivo, Travis Wall and headliner Harry Connick, Jr to create excitement and tie back to the New York City theme. FIRST creative directed the program, scripted on-camera talent, established video footage, edited all video segments, and designed the staging of the rooftop location at Lenox Hill Hospital. We managed the virtual platform for the livestream, creating a seamless experience for attendees to enjoy the event online.

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