Sustainability in Events: From Awareness to Action
Overview
Sustainability in the events industry is moving beyond good intentions. Today, meaningful progress means embedding sustainability into how events are designed, planned, sourced, delivered, and measured.
In this episode of FIRST Takes, our series host Jennifer Kauf speaks with Tamsyn Barker, Managing Director of APAC and Global Head of Sustainability at FIRST, about what sustainability in events really looks like today — and what brands, agencies, and event leaders can do to turn ambition into action.
Moving sustainability from intention to action
The central message from the conversation is clear: sustainability works best when it is not treated as a separate project or an afterthought. It needs to be considered from the beginning, embedded in decision-making, and connected to the organization’s wider goals. For event leaders, brands, and agencies, that means focusing on practical action, measurement, accountability, and continuous improvement.
Watch the full episode of FIRST Takes with Tamsyn Barker to hear more about sustainability, risk, innovation, and the future of responsible event experiences.
Watch the full conversation here:
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