Indeed FutureWorks 2025

CHALLENGE

Transitioning from Scale to Strategic Conversion

Building on a record-breaking 2024, Indeed’s mandate for Indeed FutureWorks 2025 was clear: scale the event while simultaneously deepening the quality of high-value client engagement. The conventional B2B conference model of passive product booths and transactional scanning was no longer sufficient for engaging senior HR leaders. The challenge was to utilize Intentional Experience Design (IED) to structurally enforce a behavioral shift, proving that the event environment could be a direct catalyst for measurable business outcomes and the successful launch of flagship products, such as Indeed Talent Scout.

STRATEGY

Engineering a Consultative Ecosystem

We strategically dismantled the standard expo format and replaced it with a Consultative Ecosystem across the entire activation footprint. The strategy was to move attendees from passive browsing to active, problem-led discovery.

• The Solution-Led Environment: The activation space was architecturally designed around six Solution-Led Neighborhoods—dedicated, acoustically optimized zones named after client challenges, rather than product names. This physical design compelled attendees to self-select based on their needs, helping ensure that conversations were high-value, pre-qualified, and notably focused, efficient, and solution-oriented. 
• AI as the Frictionless Service Layer: AI was integrated as a utility to guide the experience, not just a topic on stage. AI-powered recommendations were embedded across touchpoints to instantly route attendees to the precise content, expert, or Neighborhood matching their professional pain points, maximizing their time on site. 
• Digital-First Hybrid Parity: A custom on-site studio powered a dynamic virtual experience that the global audience experienced as VIPs, not viewers. Content was restructured into shorter, highly digestible blocks to maximize digital engagement.

IMPACT

Results Driven by Intentional Design

The structural and technical innovations led to a profound, measurable shift in client behavior and global reach. All metrics were strategically approved for external use as percentages to reflect performance against goals and previous years.

High-Value Client Conversion

The Solution-Led Neighborhoods proved their worth as a sales engine, driving attendees to high-commitment interactions:

• 41% of the in-person audience attended a 30-minute 1:1 product walkthrough for the new Talent Scout launch. This metric validates the environment’s success in converting curiosity into focused consultation.
• The event’s app adoption rate was up 27 percentage points year-over-year (YoY), proving the integrated digital tools were immediately adopted as essential utilities.

AI Utility and Content Pull-Through

The strategic use of AI for service and content utility achieved unprecedented engagement:

• 30% of the total audience engaged with Voxo AI report generation (session summaries and digests) through integrated kiosks and mobile devices.
• Attendees averaged four content downloads each post-event, confirming that the environment fostered the use of tools that extended the life of the content and deepened engagement. 

Global Reach and Engagement

The quality of the physical environment and the digital-first broadcast amplified reach and digital performance:

• Virtual attendance grew +45% YoY, making FutureWorks 2025 the most-watched event in the program’s history.
• Concurrent views were up +40% YoY, and the restructured content blocks led to a program-best, confirming the quality of the hybrid delivery.