The editors of Chief Marketer have announced this year’s PRO Awards finalists, the best brand activation and promotion marketing campaigns in the world. Yahoo! Mail’s Out of Office activation, produced by FIRST, is a finalist for the “Best Holiday or Seasonal-Themed Campaign” category this year. The activation took place prior to the winter holidays in the US and Lunar New Year in Asia.
Yahoo! wanted to remind people who work hard all year that Yahoo! Mail can help them escape from reality and have fun during the holidays. Yahoo! makes it easy for customers to enjoy what matters most in their worlds and to get more out of life. The #SoOutOfOffice experiential campaign showcased the new Out Of Office features and Yahoo! Mail’s extended capabilities. The activations gave consumers a chance to live their own Out of Office fantasies via sharable video and photo content.
For 28 years, the Chief Marketer PRO Awards have been the world’s leading recognition program for excellence in promotion marketing. From buzz campaigns and content marketing, to influencer programs and experiential activations, and beyond… this year’s finalists represent the best and brightest ideas, executions, and results-driven campaigns of the year. The awards are judged entirely by a panel of brand-side marketers across the 32 categories.
