1. Start from the end
    • What do you want your audience to think, feel & do?


2. Dig underneath the surface
    • Find that golden nugget to find out what makes your audience tick to make personal impact.


3. You are always conveying something
    • Create a story arc with a captivating beginning, peak conflict at the middle, and thoughtful ending.


4. Focus on the emotional connection
    • Be intentional and authentic, and use emotion to bring audiences along for the ride.


5. Challenge the norm
    • Bring your narrative to life with new tools, techniques, and/or technologies.