You’ll often hear “there’s a lot going on” from agencies nowadays. While demand may be increasing, the quality of outputs is not keeping pace with customer expectations. According to our survey, 52% have a higher demand for quality events and experiences.
There has been an increase in advertising and media as a budgetary priority to adapt to consumer behaviors and expectations. This marries up to the idea that if you are creating more content and having more output, the importance is placed on people. All of these marketing outputs aren’t going to be created by themselves.