This was his first major industry moment with us, and we sat down with him afterward to hear what stood out most. From powerhouse CEOs to fast-moving challengers, the conversations highlighted just how quickly the landscape is shifting–and what brands need to pay attention to next.

Here are our Skift Global Forum 2025 Takeaways:

1. Community & Connection Still Matter

In the travel world, AOL founder Steve Case reminded the room that while conferences can be virtual, “it’s better together.” Expedia echoed this by framing travel as a “connections business,” while The Sphere in Las Vegas showed how shared, immersive experiences can reshape an entire industry.

Why it matters for events: In-person connection is the differentiator that virtual can’t replicate. Community isn’t just a buzzword; it’s a competitive advantage.

2. AI Is Everywhere (Except in the P&L)

AI dominated the conversation. Airbnb’s CEO Brian Chesky argued that models are already powerful enough to change daily life. The real challenge is legacy systems catching up in the next five years. We also heard that AI-powered trip planning has doubled in use over the past year, but it’s still not driving bookings at the point of purchase.

Why it matters for events: Event and experiential marketers are experimenting with AI for planning, personalization, and content–but ROI isn’t clear yet. The lesson? Start testing now, so when the monetization catches up, you’re ready.

3. Loyalty and Holistic Experiences Are the New Currency

Loyalty programs have become central to how travel brands differentiate and retain customers. But the conversation is shifting from just points and perks to lifestyle. Airbnb isn’t the only brand offering holistic experiences. Allianz Travel Insurance is filling gaps with access to doctors, while others are creating solutions that ease travel stress.

Why it matters for events: Loyalty is not transactional; it comes from designing experiences that go beyond the event itself. The most effective activations extend before, during, and after the moment, giving audiences reason to stay long-term.

4. Real-Time Translation Is Unlocking Authentic Travel

Language barriers are finally being tackled in a way that could unlock new levels of authenticity. Real-time AI translation tools are advancing rapidly, not just for scripted interactions but for spontaneous, on-the-ground dialogue. This shift has the potential to democratize culturally immersive travel in remote destinations, enabling deeper local connections and reducing reliance on intermediaries.

Why it matters for events: Frictionless communication helps brands unlock previously inaccessible experiences, using translation as a bridge for trust and connection. This tech can break down language barriers at global conferences and activations, boosting accessibility and cultural connection.

5. Shifting Consumer Behaviors Are Reshaping Demand

Business travel is rebounding, according to KSL Partners’ Eric Resnick. At the same time, TV Host Andrew Zimmern pointed to the growth of niche wellness travel: hikes, sober tourism, and wellness-first itineraries are taking share from traditional leisure. In Saudi Arabia, cultural shifts such as women taking the wheel are reshaping tourism narratives.

Why it matters for events: Audiences are bringing these same values into the experiences they choose. Wellness, inclusivity, and authenticity aren’t side notes–they’re design principles that should shape brand activations and live events.

Final Word

As Matt summed it up, Skift showed the lines between travel, tech, and human connection are converging in powerful ways. For him, the lesson is clear: whether you’re building a destination brand or an immersive event, it’s less about the logistics and more about the meaning. In his new role, Matt is focused on helping partners harness these shifts to create experiences that resonate, build community, and last long after the moment ends.