1. Fashion and Beauty Brands Are Taking Augmented Reality More Seriously
As more retail stores temporarily close, brands must navigate how to best represent themselves to mobile and online shoppers. Many are turning to AR, augmented reality, which has shown to increase engagement and conversion and is becoming both more accessible to brands and more familiar to consumers. Now, an online shopper can better understand the size of a designer bag by visualizing it on their kitchen table, while someone else might be convinced to buy a sneaker after seeing how it will look on their feet. Instagram began testing AR try-ons and in the first two months, it found that 24% of people who viewed a product page used the AR try-on feature and people on average tried on three different AR products. Shopify has found that viewing 3D products in AR increases conversion rates by up to 250%.