Q: What are the top trends that will shape the events space in 2021?
A: A number of trends will continue to shape 2021, the year of transition, such as sustainability, accessibility, inclusivity, and an ever-evolving workplace culture. Shining through as a standout is the use of digital technology, with a focus on data & insights to maximize its capabilities. Organizations successfully paving the way of innovation and efficiency in the events space will be the ones who can identify and adopt this trend, as businesses will shift from being data-generating to data-powered, making use of actionable data and business insights. In the world of B2B, this means data-driven decision making, more insightful integration of marketing and sales, and perhaps most importantly, hyper-personalization. In the world of brand experiences and audiences, this means we are on the cusp of a full-blown revolution.