Stay tuned for more episodes of FIRST Takes, where we go behind the scenes with our global teams to uncover the people, ideas, and perspectives shaping the future of brand experiences.
Watch the full episode here ->
In the latest episode of FIRST Takes, we sit down with Jeff Kalpak—Executive Advisor at FIRST—to talk about what it truly takes to foster a positive company culture in today’s world.
From leadership modeling and transparent communication to inclusive programs and values-driven connections, Jeff shares how culture isn’t just created—it’s lived and shaped by everyone, every day.
He touches on why a strong culture can weather any change and how the way people feel on a Sunday night can be the best indicator of whether your company is getting it right. You’ll also hear how we bring this to life at FIRST, from our learning and wellness initiatives to monthly all-agency conversations.
Stay tuned for more episodes of FIRST Takes, where we go behind the scenes with our global teams to uncover the people, ideas, and perspectives shaping the future of brand experiences.
Watch the full episode here ->