The editors of Event Marketer recently presented the 2020 Experience Design & Technology Awards, and FIRST and Univision Communications, Inc. have been recognized with a Bronze Award for Best Stage Experience for the 2019 Univision Upfront. The award honors the best use of design, social media, and event technology to enhance live experiences, and Event Marketer received hundreds of entries spanning the 19 categories.
Univision is the nation’s leading media company serving Hispanic America. The purpose of the Univision Upfront presentation is to introduce media buyers and marketers to Univision’s portfolio of television networks, upcoming season of content, and power of their viewing audience, to ultimately secure ad buys. Univision wanted to ditch the traditional upfront presentation in favor of a more immersive experience at a museum-like event space in Manhattan.