FIRST Vice Presidents to Speak at Industry Events

FIRST will facilitate discussions at two upcoming industry events in April.


In a dialogue with Kenneth Damstrom, Managing Director, Global Security, Goldman Sachs, FIRST Vice President, Event Operations, Sam Sherman, will discuss “Event Security: Be Prepared” for a Council of Protocol Executives (COPE) event on Tuesday, April 17 from 6:00 to 8:00pm Eastern. COPE is a professional, non-profit organization comprised of professionals around the world who coordinate special events and high-level meetings. COPE provides valuable industry information on anything from facilities and suppliers to issues and trends in the ever-evolving profession. You can learn more about the event here.

Then later in April, Adam Suellentrop, Vice President, Experiential Strategy at FIRST will moderate a panel for a British American Business New York (BAB-NY) event on experiential marketing called “Next Level Marketing: Where Can’t We Go?” The panel will feature Jenna Lloyd, Head of Marketing and Communications for Virgin Atlantic, North America, and Lucie Greene, Worldwide Director of the Innovation Group, J. Walter Thompson.  Adam will share his extensive knowledge and insights at the breakfast, which will take place on April 25th from 8:30 to 10:00am Eastern. You can read more about the program here.

More on Sam:

Sam Sherman is Vice President, Event Operations at FIRST. As the manager of the Planning & Production team, she is responsible for supporting, coaching, inspiring, and cajoling the team to ACE IT* on every project. Sam has delivered global events for over 20 years for clients in fields as varied as technology, education, finance, non-profit, consumer goods, and politics. Sam joined FIRST in 2013 in a client relations role and within 18 months transitioned to the management of the Planning & Production team. Sam has been a guest lecturer at Pace University, and most recently spoke at the BizBash Expo on Event Security. (*if you’re curious about ACE IT, Sam will be happy to tell you!)

FIRST Agency VP Speaker

More on Adam:

The process of transforming a brand’s story into a living, breathing event requires a logistics expert, a coach, a budget master, a calming presence, and someone with the flair for theatrics. Adam Suellentrop brings all these skills to his work at FIRST, working with top experiential accounts. He has driven the agency to new levels with his tireless quest to find the next cool thing. He’s always on the clock, strategically matchmaking new marketing trends with the right clients to enhance their events or meetings. He’s produced high-profile press events, product launches, upfronts, sales conferences, leadership meetings, incentives, and multimedia installations spanning NYC, Shanghai, Buenos Aires and Bangalore, for brands including LG, Samsung, AOL, MasterCard, Bergdorf Goodman, and UNICEF.

Adam Suellentrop speaker at events