FIRST Appoints Maggie Connolly as Head of Agency

FIRST champions excellence with new global leadership appointment.

FIRST has announced the appointment of Maggie Connolly as Head of Agency.

Connolly assumed the role in February 2024, having previously led the FIRST Supporting Google account as Senior Vice President, Client Services where she oversaw all client relationships across Google and developed the team supporting Event Technical Production and Event Management in 10 countries globally. 

In her new role as Head of Agency, Connolly is responsible for the overall management of global Agency teams, which span four continents with key hubs in New York, London, Dublin, Singapore and LA, and is ultimately responsible for driving the vision and strategy of the Agency division of the organization, meeting financial targets and ensuring the high-level of service to clients for which FIRST has become known.

Group CEO, Maureen Ryan-Fable shares: “Maggie has a deep understanding of our global clients and relationships, and has played a significant role in global growth at FIRST over the years, developing some of our largest accounts and longest relationships. Maggie has continued to be an invaluable member of FIRST who understands our company from the inside out and we’re so delighted to see her continue to deliver real impact in her new role at an exciting time for the business.”

Prior to joining FIRST twelve years ago as Account Director, Connolly had worked with Harvard Business School Publishing in Conference Program Management having worked with Boston area DMCs, catering and a variety of hospitality roles always focusing on the customer experience. Day-to-day, Connolly champions wellness and self-care; her compassion and empathy drive her to ensure everyone feels valued and supported, consistently expressing her gratitude and praise for teams and contributors.

Connolly adds: “I’m so grateful and excited for this opportunity to lead our Agency teams, continuing to position FIRST as one of the most respected global brand experience agencies for our valued clients, supplier partners and dedicated colleagues. It’s been incredible to be a part of our business growth and to see all we’ve achieved over the years. The contributions of every single person at FIRST – how we deliver on all the details that make magical moments for our clients and our people – showcase our value of excellence. I’m extremely passionate about maintaining and elevating the bar, and I’m honored to be able to lead that charge.”

The new appointment comes alongside other key organizational updates at FIRST including Jen Kauf’s promotion to Global Head of Marketing & Creative, Angelo Solomita to Chief Legal Officer and Group Board Director, Sam Sherman as SVP of Risk & Compliance and Wendy MacDonald as Chief of Staff.


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FIRST is a leading global brand experience agency providing Content, Creative, Digital Technology, Management & Delivery, and Data & Insights services. Operating as a full-service agency partner or through embedding specialist talent into client teams, FIRST brings brands and people together through creative, connected experiences.

FIRST works with clients across various industries, including financial services, technology, new & traditional media, aerospace, healthcare, and professional services. FIRST has received numerous accolades, including being named in the Top 150 Event Organizers & Agencies in the USA by Eventex, being listed among the “200 Top Marketing Agencies” in 2023, 2022 & 2021 by Chief Marketer, being recognized as one of the “50 Top Event Companies” by Special Events, being included in the Top 100 “Best Places to Work in NYC” by Crain’s New York Business, and being listed as one of the “1000 Companies to Inspire Britain” by The London Stock Exchange Group.

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