According to Stanford University, stories are 2,200% easier to remember than facts and figures. Why? Two words. Evolution baby.
Storytelling is a strategy that just can’t be beaten. You’ve probably heard it come up in business over the years… and you’ll continue to for many more years to come, and for very good reason! Our minds are hardwired to best process our experiences in an easily digestible format: the story. Compelling stories are a powerful way to make a meaningful connection with your audience, forging a relationship that goes beyond products or services. Brand storytelling fuses the facts with the emotions that your brand evokes, it fosters loyalty.
Through the next few examples, you’ll see a common theme in brand storytelling; story first, product second. You must make your audience the hero.