Yahoo! Mail OOO Pop Up Campaign

CHALLENGE

Showcased the new Out Of Office features and Yahoo! Mail’s extended capabilities in two locations: New York and Taipei.

APPROACH

FIRST developed the campaign to serve two very diverse geographic and cultural audiences with a consistent feel for the Yahoo! Mail brand, but also to customize and feel relevant to two different holidays in two different parts of the world. The activations were meant to give consumers a chance to live and share their own Out of Office fantasies.

 

 

SOLUTION

Guests could ride a flying carpet through the pyramids, swim with dolphins in space, or swing with pink flamingos across skyscrapers in NYC. Social influencers and brand ambassadors were onsite in order to create buzz and create their own content.

RESULTS

Over 1,000 GIF creations

Finalist for Best Holiday or Seasonal Themed Campaign by Chief Marketer’s Pro Awards