Verizon Media NewFront
FIRST teamed up with Verizon Media to produce their NewFront centered around the theme of ‘Connect Everything’ in order to highlight Verizon Media’s leadership in content, ad tech, and partner solutions. To truly amplify the experience and engage a wider audience, the presentation was streamed live on Twitter, reaching 135K views. A segment on augmented reality gave a peek into the power of new 5G technology using an animated AR character, Hypezilla, which interacted directly with the audience. Speakers included Verizon Media’s CEO, Guru Gowrappan, Jets quarterback, Sam Darnold, and actress, Julianne Moore.
135K Views Twitter Live Stream Views
BizBash Highlight Highlighted in BizBash's '23 Highlights You Missed From 2019 Upfront and NewFront Season'