Bergdorf Goodman Holiday Window Reveal & UNICEF Snowflake Lighting


FIRST partnered with Bergdorf Goodman to help ring in the holiday season with their Holiday Window Reveal & UNICEF Snowflake Lighting. Attendees of the event included VIP clients and customers, the U.S. fund for UNICEF, the NYC general public, and press from major media outlets. 

NYC Street


The FIRST team wanted to produce a large-scale event that helped attendees feel the holiday spirit with a dazzling spectacle. In order to accomplish this, FIRST team ensured that all projections, lighting, and other aspects of the experience were holiday-themed. Eye-catching visuals were also used in order to grab the attention of attendees while standing out from the vibrant New York City skyline. 

Performance at the event.
Projection design on the side of a building.


The experience featured the “inspired”-themed holiday window reveal, the lighting of the UNICEF snowflake, and the 60th Anniversary of the Paramount Pictures classic, “White Christmas.” Highlights included the massive light switch prop and building projection designed by FIRST and the fireworks finale which pyrotechnically crowned the architecture of Bergdorf Goodman.

NYC spectators at the event.

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