LG The Art of the Pixel Gala

An awards ceremony, press event, gala, and surprise concert wrapped into one evening to help launch LG’s 4K OLED TV and LG’s support of arts education.
LOCATION

Gotham Hall, New York

CATEGORY

Press Event & Gala Dinner

Overview

For this non-traditional product launch, students from the top nine U.S. art schools were invited to compete in a contest to create artwork highlighting features of LG’s HD and OLED televisions.

At the gala these TV’s acted as “digital canvases” to host the finalists’ artwork in an interactive gallery, while classical masterpieces were displayed on the walls of Gotham Hall through state-of-the-art projection mapping. Hosted by The Art of the Pixel spokesperson, Neil Patrick Harris, the gala  included the product reveal, student awards ceremony, and a private concert with Sam Smith.

UP NEXTVerizon Media NewFront

  • Subscribe to Our Newsletter

  • This field is for validation purposes and should be left unchanged.