LG The Art of the Pixel Gala
Gotham Hall, New York
Press Event & Gala Dinner
For this non-traditional product launch, students from the top nine U.S. art schools were invited to compete in a contest to create artwork highlighting features of LG’s HD and OLED televisions.
At the gala these TV’s acted as “digital canvases” to host the finalists’ artwork in an interactive gallery, while classical masterpieces were displayed on the walls of Gotham Hall through state-of-the-art projection mapping. Hosted by The Art of the Pixel spokesperson, Neil Patrick Harris, the gala included the product reveal, student awards ceremony, and a private concert with Sam Smith.