Overview

In this episode of FIRST Takes, we sit down with James Clarke, Director of Production Program Operations at FIRST, to discuss how innovation is evolving across event production.

From smarter workflows to the growing influence of AI in events, James shares how technology, creativity, and human insight are coming together to shape the future of brand experiences. This conversation explores how innovation extends beyond tools and trends—it’s about cultivating a culture that empowers teams to think differently, solve problems, and design experiences that truly connect with their audiences.