Agency Leader Chats: Changes, Investments, and the Economy.
FIRST Global CEO, Maureen Ryan Fable, participated in Event Marketer’s quarterly pulse check to share some insights into the state of agency business so far in 2024 as economic and cultural evolutions continue.
During this interview, Maureen discussed topics like the new reality of agency margins, where FIRST is focused for targeted growth, and the business impact of getting back to a hybrid work model.
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