Bring Blue Prism’s flagship annual thought-leadership event, Blue Prism World, to a virtual event for the first time, with a 3-day immersive environment for current and prospective clients, positioning Blue Prism as leaders in RPA/Automation industry.
Position Blue Prism World as the innovative, and unmissable thought-leadership event of 2021 while leveraging the momentum from the new Blue Prism brand.
FIRST created a bespoke, branded virtual brand experience that combined produced pre-recorded sessions and live elements with select live-streams to LinkedIn and on-demand content available on the event website.
Working across 12 speaker time zones, we successfully delivered 19 keynote sessions and created 126 pieces of content with video totaling 1,591 minutes. Outside of the keynote sessions, content included video production services such as promotional and teaser videos to amplify the event; navigation videos to enhance the attendee experience; and on-demand highlight and awards videos to celebrate the content, speakers, attendees and Blue Prism partners.
We pushed the boundaries of virtual production to make Blue Prism World a groundbreaking event.
Over 4,660 attendees explored the platform, with a further 2,500 tuning in for select content live streamed to LinkedIn
4,592 views on LinkedIn
4,774 connections made
9,780 virtual seats reserved
Based on the success, FIRST is already starting to plan Blue Prism World 2022
“I thank you for your support, your comradeship and flawless delivery. A kinder, more committed, professional, creative and supportive group, you simply couldn’t find. To feel that you were in this as much as we were goes such a long way. A sincere thanks. When others stepped back, you all stepped forward and that’s the reason why I would live and die on a decision to use FIRST.”
Paul Taylor, SVP, Corporate Marketing, Blue Prism
