Short Form Video
Short-form video is content under 2 minutes and is most popular and effective social media format. Short form is more likely to grab attention and hold it, since it can be quickly scanned and evaluated in a matter of seconds.
Another factor that contributes to the effectiveness of short form content is its ability to create a sense of urgency or excitement. By condensing information into a shorter format, content creators can create a more impactful and memorable experience for their audience.
From a psychological perspective, short form content works well because it taps into our desire for instant gratification. When we consume short form content, we are often rewarded with a quick burst of information or entertainment that satisfies our need for stimulation.