As virtual worlds gain momentum, brands are exploring how to present themselves online. Virtual influencers are becoming more commonplace with global followings. Virtual influencers experience on average 3x engagement from fans than your typical influencer.
What are virtual influencers?
A virtual influencer is a digital character created in computer graphics software, given a personality defined by a first-person view of the world and made accessible on media platforms.
How are brands using virtual influencers?
SAMSUNG’S CAMPAIGN & MIQUELA ARE LINKED TO THE FUTURE
As digital humans, their existence is a technological innovation in itself. In Samsung’s #TeamGalaxy campaign, Miquela was featured alongside Millie Bobby Brown, Steve Aoki, and gamer Ninja. Under the slogan #DoWhatYouCant, Samsung linked into Miquela’s infinite potential.
LG CREATED THEIR OWN VIRTUAL INFLUENCER
LG introduced its own virtual influencer, Reah Keem. She is a traveler and DJ with an upcoming album. LG’s choice not to use her as an advertising opportunity from the get-go allows her to gain credibility and establish authenticity.
HYUNDAI APPEALS TO YOUNGER AUDIENCES WITH SHUDU
Hyundai partnered with a digital supermodel, Shudu, to launch their eco-friendly fashion platform Re:Style. Shudu was decked out in the collection, which uses recycled materials from Hyundai’s manufacturing process.