NEW YORK, Feb. 2, 2021FIRST, a leading global brand experience agency operating out of New York, Los Angeles, London, Dublin and Singapore, announced today that Katie Weston has been promoted to Head of Solutions, a new role created to oversee the reorganization of FIRST Solutions.

FIRST Solutions is the proprietary strategic meetings management model offered by FIRST, which embeds specialist talent into organizations to provide Content, Creative, Digital Technology, Management & Delivery, and Data & Insights. The delivery model helps clients maximize the efficiency and effectiveness of experience and roadshow teams through a combination of custom outsourcing, operational consultancy, and recommendations based on in-depth data analysis and insights. The team members act as an extension of in-house teams, augmenting and expanding clients’ competencies.