HS Ad USA and LG selected FIRST to design and produce LG’s The Art of the Pixel gala - an awards ceremony, press event, gala dinner, and surprise concert wrapped into one evening.
This non-traditional product launch revealed LG's newest 4K OLED TV while simultaneously supporting LG's arts education initiative. Students from the top nine U.S. art schools were invited to compete in a contest to create artwork that highlighted the features of LG’s HD and OLED televisions. At the gala, these “digital canvases” hosted the finalists’ artwork in an interactive gallery, while classical masterpieces were displayed on the walls of Gotham Hall through state of the art projection mapping. Notable patrons of the arts, Sarah Jessica Parker, Kevin Spacey, and Sandra Lee, attended the gala hosted by The Art of the Pixel spokesperson, Neil Patrick Harris. The evening included the product reveal, an awards ceremony, and a private concert with Sam Smith.
- 2015 Reggie Bronze Award for New Product Launch
- 2015 ISES Big Apple Award for Best Activation of a Brand
- 2015 BizBash Event Style Award for Best Marketing Activation
- 2014 Event Design Gold Award for Best Use of Media A/V